Privacy Policy

Retro Cash For Cars (“we,” “us,” or “our”) buys vehicles from people in Detroit and the surrounding Metro Detroit area. This Privacy Policy explains what information we collect when you visit our website, call us, text us, or ask us for a cash offer, and how we use and protect it.

1. Information we collect

Information you give us

• Contact details: your phone number, plus your name and address if you share them with us.
• Vehicle details: year, make, model, condition, title status, and anything else you tell us about the vehicle.
• Call and text details: what you share with us by phone or text message.
• Sale details: when you sell us a vehicle, the information Michigan law requires us to record, such as your photo ID, title, and vehicle identification number (VIN).

Information collected automatically

• Device and browser type, IP address, approximate location, pages viewed, and the date and time of your visit.
• Advertising details, such as the Google Ads click ID (gclid) and campaign tags (UTM parameters) in the link you clicked, and whether you tapped a call button or sent our form.
• Information from cookies and similar technologies (see Section 5).

2. How we use your information

• To respond to your request and give you a cash offer.
• To call or text you about your offer and schedule your vehicle pickup.
• To complete the purchase, pay you, and transfer the title.
• To meet our legal obligations, including Michigan vehicle title, transfer, and recordkeeping rules.
• To measure how well our advertising works (for example, counting form submissions and call-button taps that come from our Google Ads).
• To prevent fraud, spam, and misuse of our website.
• To improve our website and service.

3. Phone calls and text messages

When you send our form, you agree that we may call or text you at the number you provided about your vehicle, including by automated means. Consent is not a condition of selling us your vehicle. Message and data rates may apply, and message frequency varies. Reply STOP to any text to opt out, or HELP for help. You can also ask us to stop calling you at any time.

Calls with us may be recorded or monitored for quality and training purposes.

We do not sell, rent, or share your mobile phone number or text-message consent with third parties or affiliates for their marketing or promotional purposes.

4. How we share information

We do not sell your personal information. We share it only as follows:

• Service providers who help us run our business, such as website hosting, text-message delivery, phone and call-tracking services, and towing or transport partners who help complete your pickup. They may use your information only to provide services to us.
• Advertising and analytics providers, such as Google, which receive information collected by cookies and similar technologies on our website (see Section 5).
• Government agencies, such as the Michigan Secretary of State or law enforcement, when the law requires it for vehicle title transfers, salvage or scrap reporting, or to respond to legal requests.
• Business transfers: if our business is sold or merged, information may transfer to the new owner, who must protect it under this policy.

5. Cookies, Google Ads, and analytics

We use Google Ads conversion tracking to learn which ads lead to calls and offer requests. We may also use Google Analytics to understand how visitors use our site. These tools use cookies and similar technologies to collect information about your visit. When you send our form, we may share your phone number with Google in a hashed (scrambled) form to help measure our ads (“enhanced conversions”).

You can control this information:

• Manage Google ad personalization at myadcenter.google.com.
• Learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites.
• Opt out of Google Analytics with the Google Analytics opt-out add-on.
• Opt out of interest-based ads from many companies at optout.networkadvertising.org and optout.aboutads.info.
• Block or delete cookies in your browser settings.

Where required by law, we treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of targeted advertising.

6. How long we keep information

We keep offer requests and contact details for as long as needed to respond to you and follow up, generally no longer than 24 months if you don't sell us a vehicle. If you do sell us a vehicle, we keep sale and title records for as long as the law requires.

7. How we protect information

We use reasonable safeguards, such as encrypted (HTTPS) connections and limited access, to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your choices and rights

You can ask us to tell you what personal information we have about you, correct it, or delete it, subject to records we must keep by law. You can opt out of calls and texts at any time. Depending on the state you live in, you may have additional privacy rights; contact us to use them. We will not treat you differently for using your privacy rights.

9. Children

Our website and services are for adults 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

10. Other websites

Our site may link to other websites. We are not responsible for their privacy practices.

11. Changes to this policy

We may update this policy from time to time. The “Effective date” at the top shows when it was last changed.

12. Contact us

Retro Cash For Cars
Detroit, MI
Phone: (313) 812-9256